JOE SMITH

I’m a San Francisco-based Executive Producer and Creative Director who leads and scales high-craft creative studios creating award winning world class video across short form, repeatable formats and stand alone projects.

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In my current role at Patreon, I’ve built the creative studio from the ground up. Under my leadership, the studio developed into a centralized powerhouse, delivering over 400 videos annually across multiple platforms, capturing hundreds of millions of organic views, and managing high-priority communications for the CEO. This work has won multiple awards including a 2026 Webby Award for best opinion piece (New York Times Op-Ed video) and a holiday campaign recognized by The Drum Awards.

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I bridge the gap between high-end creative execution and systems thinking. Having built multi-format shows, global talent networks, and creative playbooks, I help fast-moving organizations navigate uncertainty and tell grounded, human stories at the frontier of tech and culture. My work is backed by a 10-year foundation in journalism and award-winning documentary series for The Economist, Wired, the BBC, and Channel 4.